SICC2017 (1st Scientific International Conference on CBRNe) was a 3-day congress, held on 22-23-24 May 2017 at the Istituto Superiore Antincendi of Rome, on the issue of prevention and health protection in connection with chemical, biological, radiological and explosive events.
More than 190 speakers from all over the world met to highlight the latest strategies on safety, prevention and mitigation of CBRNE and Cyber risks, and to emphasize the need to give these subjects full academic acknowledgement.
The event was also an occasion to celebrate the twentieth anniversary of the OPCW (Organization for the Prohibition of Chemical Weapons), in the presence of the Turkish Ambassador Ahmet Üzümcü, OPCW General Director and Nobel Peace Prize winner in 2013.
Other personalities present were H.E. Saqer Nasser Alraisi, Ambassador of United Arab Emirates, Alfonso Pecoraro Scanio, Umberto Rapetto and the Hon. Gen. Domenico Rossi.
The Hesar Association, backed by the CBRNe Master offered by Tor Vergata University, Rome, organized the event with the support of the Dipartimento dei Vigili del Fuoco del Ministero dell’Interno (Ministry of the Interior Fire Department) and under the auspices of the Ministero della Salute (Ministry of Health).
Wider View managed the communication plan and the event’s online publicizing campaign.
STEP 1 – November 2016 – Video teaser
Hesar asked us to create a video teaser synthesizing the 4 key elements of the event, on which the whole communication campaign was going to be built: MEET – LEARN – PUBLISH – VISIT. The film material necessary for the trailer was taken in part during the 3rd International CBRNe Workshop 2016 held at Villa Mondragone (Frascati) on 25 November 2016. The video was also split into 4 separate clips, to have more appeal on social media, especially on Facebook, and on the Master CBRNe YouTube channel.