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PEN@Hydropower

PEN@Hydropower is the EU network for a sustainable, digitalised Hydropower contributing to the Clean Energy Transition (CET) funded under EU COST, a united network of researchers, engineers, scholars, and other stakeholders to facilitate close collaboration among European research groups through projects supporting sustainable Hydropower.

Cliente
PEN@Hydropower
Data
2022-2023
Sito web
Visita

CONCEPT

For them we designed the restyling of their logo.
We played with visual perception by using different shades of turquoise to simulate a moving turbine inside a drop of water.
The final effect is a graceful and elegant mark with modern and minimal lines.

The long name, the real challenge in the design of the new PEN@Hydropower logo, is inscribed in a semicircle that surrounds the lower part of the drop and “collects” it.

concept B

LOGO

Pen@Hydropower  negativo

COLOR PALETTE

The colour palette is focused on water: by using different shades of turquoise we simulated an interesting 3D effect.

color palette e tipografia B
stationery
screen mockup
rollup

PROJECT TEAM

Project Management & Accounting   Flavio Lenoci
Art Direction & Graphic Design   Sabrina Mencarelli
Graphic Design   Veronica Arganese

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