Paolo Moscucci
The Paolo Moscucci building company was born from the experience and passion of its owner, who inherited from his father a love for all kinds of manual work.
We focused on giving the company a clean and minimal image, as is the working style of the owner – from the logo, to the whole brand identity and the website.
Structural.
Moscucci’s logo needed a geometrical structure, clean lines and a minimal style because of nature and goal of the company.
Minimal Style.
The choose is been a linear monogram which seems a simple doodle but it has the initials of owner’s name like was a wax seal.
Color Palette.
Enthusiast company needed fresh colors! Color palette of the brand is based on a powerful and materic orange, a little a brick a little energy.
POWERFUL ORANGE:
CMYK: 43 – 2 – 56 – 0 | RGB: 164 – 203 – 141 | #A4CB8D
SUSTAINABLE GREEN:
CMYK: 5 – 59 – 94 | RGB: 231 – 127 – 31 | #E77F1F
FRESH LIGHT BLUE:
CMYK: 40 – 0 – 16 – 0 | RGB: 156 – 230 – 230 | #9CE6E6
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