Nelhea
Nelhea is a new and innovative Italian skincare brand that uses high-quality natural ingredients, including organic fruit extracts, which are at the core of its research.
Its ecological mission is to reduce water usage and waste in the cosmetics industry.
Nelhea’s vision is to offer innovative skincare products with a high concentration of active ingredients, formulated with naturally derived components and premium raw materials. By minimizing water consumption, the brand embraces a more sustainable lifestyle.
For them, we handled the launch and management of the e-commerce platform, as well as the graphic design of the product packaging.
Activities
brand identity
Consulenza & Analisi
sito web
UI, Copywriting & Developing
packaging
Graphic Design
Packaging
The primary packaging design was conceived with a minimalist
approach to highlight the eco-friendly materials, such as recycled plastic,
while preserving its natural and refined texture.
The violet screen-printed lettering is applied directly onto the surface during
the printing process, enhancing the product’s clean and elegant visual identity.
The secondary packaging, made from recycled paper, stands out with
three color variations—pink, violet, and green—each presented in light and
dark tones. These alternate between product pairs, creating a positive and
negative interplay in the design.
The boxes feature a flower-shaped closure, which allowed for a dynamic
arrangement of the brand name at an angle, resulting in a visually harmonious
effect that further enriches the brand’s identity.
