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CDF Costruzioni

CDF Costruzioni is a Roman construction company that deals with constructions and renovations. The adventure and the constitution of CDF Costruzioni is a family history, the result of 100 years of work and passion in the construction field handed down for four generations.
The company’s strength has been the combination of the experience and tradition of a first generation, with the progress and innovation.
The CDF Costruzioni has realized and renovated numerous valuable historic buildings.
Planning and working with awareness, it has updated the buildings of the past to the needs of the present and the future.

Cliente
CDF Costruzioni
Data
2020
Area
Design e Multimedia
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The Company
CDF Costruzioni is a Roman construction company that deals with constructions and renovations. The adventure and the constitution of CDF Costruzioni is a family history, the result of 100 years of work and passion in the construction field handed down for four generations.
The company’s strength has been the combination of the experience and tradition of a first generation, with the progress and innovation.
The CDF Costruzioni has realized and renovated numerous valuable historic buildings.
Planning and working with awareness, it has updated the buildings of
the past to the needs of the present and the future.

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The concept
The experience is the knowledge acquired over time.
The logo explains the several evolutionary stages of the company, from its origins and
and traditions, to the progress that led them until today. Values as tradition, experience and progress, have been real pillars in the conception of this proposal.

 

The idea
The symbol is consists of the letters CDF, that refers to the initials of the founder’s children names. The union of these three letters makes a solid and strong structure, that takes up the space in a defined way. The symbol has been built on an isometric grid, which recalls the positioning of foundations and rods used in construction. The modular grid defines the placement of the signs and letters that compose the symbol.

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Graphic element
The graphic element is inspired by the isometric grid used for the construction of the CDF logo.
The element has been applied on all forms of communication (business cards, letterhead, brochure, etc.).

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Project Info
Creative Agency: Wider View
Client: CDF Costruzioni

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Account e Project Manager: Flavio Lenoci
Graphic Designer: Silvia Moretti

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