Assifero

Assifero is the Italian Association of Foundations and Philanthropic Entities, established in 2003 with the goal of representing, promoting, and supporting the field of institutional philanthropy in Italy.

The association brings together nonprofit foundations and philanthropic entities of various kinds, all dedicated to promoting the common good through philanthropic activities.

Assifero plays a fundamental role in supporting and coordinating philanthropic initiatives in Italy, fostering innovation and effectiveness in addressing social, environmental, and cultural challenges.

Cliente

Assifero

Data

2024

Area

UI e Developing

Sito web

1. SEO Analysis

The first step involved analyzing and developing the SEO strategy for the existing website. A detailed analysis of traffic data was conducted using Google Analytics 4, identifying issues and suggesting improvements, such as optimizing event configuration and linking related tools.

It also included a comparison with main competitors in terms of organic traffic, keywords, and backlinks. Finally, an on-site and off-site SEO strategy was proposed, with guidelines for content optimization and a link-building plan.

The SEO analysis also guided the restructuring of the information architecture, resulting in a new, clearer, and more user-friendly sitemap that better meets Assifero’s evolving needs.

02. UI & Developing

The project involved a complete redesign of the existing website, developed with Elementor Pro, with the aim of modernizing the platform and improving its usability and content management. The foundation of the new site was built using a Template Kit, to which custom templates for different page types were added, thus maintaining a modular structure that can easily adapt to the client’s future needs.

A central element of the project was the combined use of Elementor Pro and Advanced Custom Fields, tools that enabled the creation of custom post types and taxonomies. With custom fields, dynamic and simple management of various content types was ensured, offering the client complete and intuitive control through the WordPress interface.

For managing members, the Geodirectory plugin was implemented, allowing for a complete list of members enriched by an interactive map and individual details for each profile. This improved information accessibility and made navigation more intuitive for the end user.

Before & After pages: Associates, Homepage

Another key aspect was the implementation of strategic redirects aimed at preserving the indexing and authority gained by the old, long-standing site. This prevented a loss of search engine visibility for content not carried over to the new version, ensuring a smooth and SEO-optimized transition.

The only section left unchanged from the previous site was the Resources section, a Custom Post Type with an advanced search filter. This part was faithfully replicated, and the entire archive of existing content was imported into the new structure, ensuring continuity and preserving the integrity of the information.

The end result is a fully revamped, intuitive website that the client can manage, with a flexible architecture that combines ease of use and powerful tools. Additionally, the site provides an improved user experience, effectively presenting the association’s activities and facilitating content management thanks to advanced tools like Elementor and Geodirectory.

Before & After pages: Staff

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Progetto precedente

Progetto successivo