H-Hope (Hidden Hydro Oscillating power for Europe) is an innovative project funded by the European Union which deals with research and development in the reuse of water from private homes in order to generate clean and sustainable hydroelectric energy.
For them we created a logo that was recognizable and contributed to giving awareness and reliability to the brand and then a showcase site to presenting the project.
This logo would like to represent the continuous flow of water and its possible infinite reuse by exploiting the suggestion of Escher’s famous impossible perspectives.
The logo uses the communicative power of symbols to summarize the nature of H-Hope, in a synthetic and geometric way (which brings us back to the typical discipline of the world of science) and through a classic and immediate icon that represents water: a drop.
In fact, the logo is formed by a drop of water drawn in a 3D style but with an impossible extrusions.